The Media Federation of Australia (MFA) has announced a newly-streamlined management structure through the merging of the MFA Board and MFA Executive Group. “We’ve got an exciting year ahead, and streamlining our management structure is just the first step in our plans for 2014,” says Sophie Madden, CEO of the MFA. “While our core focus remains the same – to champion a dynamic and thriving media industry – the newly-revamped structure will allow us to be more effective in making changes to better the industry for our people now and in the future.”
Other key changes to the Board structure include the appointment of Peter Horgan (CEO of OMD) as the new Chairman. Horgan replaces Henry Tajer (Global Chief Operating Officer at Mediabrands) who has stepped down after three years in the role. “I am very pleased to see Peter Horgan appointed to lead the Board,” says Tajer. “Having shown great commitment and passion for the MFA over the past few years, he is an excellent choice.” Horgan is equally pleased; “It is a privilege to be appointed Chairman of the Board. I look forward to continuing the great work of the MFA and championing the common interests of our members”.
The MFA is a non-for-profit organisation established in 1997 with a current membership base that represents around 72% of all media billings placed by Media Agencies in Australia. The MFA’s vision is to encourage operational excellence in the field of media communication connections and to define and develop best practice standards to support its member and the role it plays in servicing its clients.