Author Archives: Stuart Bailey

POV on Ad Blocking

Nobel Laureate Economists Kenneth Arrow and George Stigler state the case for how advertising has helped grow the economy and:  “keeps the price low and…

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The story of a SXSW virgin

  As the title would suggest this was my first trip to SXSW and I honestly had no idea what to expect. I read up…

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The Number One Rule For Managing Gen Y

  How many of us have said or heard someone say with an exasperated and frustrated tone “Bloody Gen Y…” In some work places it’s…

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Where is the Future of Radio?

Firstly, let me preface this by saying that while streaming radio is the new kid on the block, traditional radio is still strong. Ad revenue growth figures…

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What is the future of CDM?

…and how will it enhance our ability to micro target consumers and make digital advertising smarter, more efficient and relevant? Cross device measurement is currently…

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Digital Market Predictions

Estimating digital spend is always incredibly tough. It’s hard from an agencies point of view as your vision can be clouded by your own client…

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The people are our future

The media industry has always been obsessed with one thing. The pitch win! The latest win is plastered all over the trade press and the…

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