Author Archives: Sergio Brodsky

Sergio Brodsky

About Sergio Brodsky

Sérgio Brodsky is strategy director at OMD. He is an internationally experienced marketing professional and proven thought-leader. He is also a regular columnist for Merca 2.0 (MEX) and contributing writer for VICE, Sustainable Brands (UK) and BrandChannel (USA) among others. Sérgio is multilingual and holds a BA in IP law and an MBA in global brand strategy and innovation. Follow him on Twitter: @brandKzar.

When Brands Barabarise Culture

  Modern brands—much like late 70s metal act Quiet Riot—really want to be Inside You, and the quickest way to do that is through culture….

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Pirates in the spectrum

  “Alexander the Great sailed in a powerful fleet by the Eritrean Sea to conquer India and before him was brought a pirate, who got…

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Enough with the archetypes already!

  Sergio Brodsky argues that the use of archetypes to characterise consumers has created lazy and imprecise, not enlightening, conclusions about human truth. Instead, the…

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Content: it’s a media job, stupid!

Last week at a ‘Morning with Seth Godin’ event here in Melbourne, among his many insightful comments the one that got stuck in my mind…

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A brand is not an experience

Experience has been one of the most popular buzzwords in the strategic communications industry in recent years. However, having a brand experience is not something…

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