Author Archives: Mitch Incoll

The art of conducting data, creativity and ideas

Wherever thinking is needed, there is a need for information, analysis, and creativity.  Information analysis reduces subjectivity and resolves uncertainty. It’s why people love data…

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“I went to the grocery store”

In advertisings information age, people are forgetting stuff- LOTS of stuff. This post is all about memory. How it works and what we can do to…

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Customer Nirvana or Nevermind?

It’s not enough to just have satisfied customers, argues Mitch Incoll from OMD. Brands need to go above and beyond to achieve customer nirvana. Recently, my…

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