Author Archives: David Trovell

The New Heroes: From A-list, to My-list

In part one of his series of articles on Hero Culture, OMD’s David Trovell introduces… From A-list, to My-list. I’d like you to think about…

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Embracing subjectivity

I recently sat in a joint media and creative presentation where a senior client asked the media agency to justify why this was the right…

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What are your numbers?

In my first job I had seven numbers that were important to me; the circulations of the seven national newspapers in the UK. My boss…

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The thrill of the pitch

I have a secret confession. One that you don’t hear many people admit to; but I’m sure I’m not the only one. I LOVE PITCHING…

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