Author Archives: Andrew Barrett

RENEGADE WRITER: The evolution continues…

  Evolution is a funny thing. It (usually) arrives un-announced, disrupting without prejudice and providing a trail of disorder to what was once considered the…

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The science behind media placement

Although I am no neuroscientist, I am fascinated with the human brain and how human behavior impacts society, the industry and media campaigns. With the…

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I would like to congratulate e-Commerce!

  Somewhere between the launch of the dot-com era and 2014 – e-Commerce graduated from ‘business buzz term’ to a fully fledged, recognisable and sincere…

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